Pre-Production Schedule

Pre-Production Schedule

Production team: Aisha Ingar, Andrada Ciolac

Actors: Isabel Cromwell, Kinga Florczak, Isabel’s mum

Tuesday 31st:

9:00am-10:10am – Rob’s lesson


13:50pm-3:00pm – Rob’s lesson

Editing the script. Going over ideas and decide on the props, location and lighting.


Chose the location and arrange meeting with actors.

Andrada and Aisha





Andrada and Aisha

Wednesday 01st

10:20am- 11:30 – Richard’s lessons

Carry on researching the script and planning the camera angles, and other video techniques.  

Aisha and Andrada


Thursday 02nd

9:00am-10:10am – Richard’s lesson

11:40am-12:50 – Richard’s lesson

Finalising Script ideas and finalise the use of equipment and props.

Go through reflections and upload any other changes onto WordPress

Aisha and Andrada



Aisha and Andrada

Friday 03rd Book out equipment for the next week. Aisha and Andrada




If there’s something that I have learned during this course, it’s how to research. Almost every given task requires better understanding of specific toppings, or media terminologies, and how they are used in context.

The purpose of audience research:

Audience research, is something I have struggled with at the beginning of this course. It can be quite difficult to choose who your work is aimed at. However, is probably the most helpful and essential type of research. As it’s almost pointless to create something that it’s not going to appeal to the right audience. This will help you choose the best options/design of your work, and will make you understand why different options aren’t beneficial. Once you have identified your target audience you can then think about elements which they will find attractive and ways in which to produce them. There are different categories of audiences. The audience can be classified by income, profession, life cycle stage, age material status, behaviour, religion etc… There are different ways in which you can gather audience research, such as: Surveys, online ratings, interviews, focused groups and many others.

Audience research will then lead you into the market research:

This is when you are gathering information about your target audience’s preferences. What sells best to them, i.e.: Action Films are mostly preferred by teenage boys. This is also essential as this could influence your choice of genre and potentially ways in which you will portray your work, as you know what to focus your product on .Your moral/aim of your work could also be influenced by the market research. Market research will show if improvements are being made during the production process and if positive, if will motivate yours and or the group’s work ethic.

Production research:

This is necessary when creating a new product. By establishing this kind of research you will identify people’s needs, and beliefs. It requires looking at and analysing similar products to what you’re willing to produce. This will determine your choice of context and how much of it to include. It could potentially make you aware of camera movements (in media production).

Quantitative research is also essential and it’s based around the idea of a statistic and mathematical research (i.e. questioner).

Qualitative research can be an opinion based research, where you identify what others think about your motivation, which will make you develop and potentially expand your ideas.

Methods of research

Primary research: This kind of data is gathered straight from a direct source. This includes: surveys, interviews, observations, and ethnographic research. This is quite a good method of research as you can receive direct opinions, which can be very helpful for audience research. However, it can often be very time consuming, therefore it should be applied when necessary only.


Opening scene Review – ‘Catch me Daddy’


First Five Minutes of Catch me Daddy

The film that has inspired myself and Aisha is ‘Catch me Daddy’ a British thriller film directed by Daniel Wolfe. We have decided to base our idea around this particular movie, as it has quite a strong storyline and many plot twists which catches the audience’s attention.

Non diegetic sound at the beginning of the opening scene creating a mood of suspense and tension. This is the first thing the audience hears. – This could potentially indicate the genre of the film and allows the audience to deduce what will eventually happen within the film.

Long shots of landscapes and buildings – locations around where the characters potentially live – Action of film could happen around these buildings and/or places – they must be significant as they appear in the first few seconds of the film, followed by a narrative which is a masculine voiceover, reciting a monologue. – This allows the audience to sink in a mysterious and rather intimidating mood.

Over the shoulder shot of the first character we see in this scene and in the movie. He does drugs. He is introduced in a dark room, where the only light source is a fire, and a lap which he soon turns on. The fire could be a metaphor for this character’s personality, however it is a bit too soon for as, as the audience to infer that just yet. The audience is introduced to this ever since the beginning of the opening scene. This could infer his significance within the film, but also allows the audience to form a first negative impression of the character, and makes us question whether he is a potential antagonist of the film.

There is soon a medium shot – of the character’s actions: Pouring something into the lake. He has a sharp and disturbing look. – This again could support the theory of this particular character being the antagonist of the movie. – When this character is introduced, we tend to hear a different range of non-diegetic sound, which creates this mood of suspense and tension, whereas the introduction of the two protagonists of the film (Aron and Laila), they are introduced by natural sounds (diegetic sounds) of the nature. They are surrounded by natural lights and sunshine. This shot is filmed outside on a field on which they potentially start running. – The audience is introduced to both of these characters at the same time, which allows us to see and infer that they have quite a close relation, which could potentially make them dependent on each other. The close up of Leila’s hand on Aron’s knee confirms their happy and positive relationship. As they soon start running around this massive open space, the viewer can see their desire for freedom. Laila seems to trust Aron a lot, and Aron can joke about Laila’s memories of her dad, which portrays they both trust each other and know each other well enough in order to be able to open up about these memories, and have a laugh about it.